ADAMA’s Max-Ace Herbicide Treatment Tolerance Technology For Rice Approved By EPA

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Following EPA approval in February, RiceTec and ADAMA are bringing to market their new Max-Ace Rice Cropping Solution. This herbicide-tolerant technology with Highcard herbicide, gives rice growers an excellent tool for weed control, high-yield, a rice rotation alternative to the FullPage Rice Cropping Solution and conventional offerings from RiceTec. Max-Ace with Highcard will be available in limited supply for the 2021 growing season.

“Max-Ace will finally give rice farmers what they’ve been waiting for…a high-yielding herbicide tolerance partner to the FullPage system, which will provide control of red rice and other grass weeds that have built resistance to the IMI herbicides,” said Leandro Pasqualli, Marketing Manager for RiceTec. “It’s the perfect rotational partner with the FullPage Rice Cropping Solution and soybeans to control weeds and maintain herbicide options.”

The Max-Ace technology takes advantage of a unique, non-GMO trait that gives the rice enhanced tolerance to Highcard herbicide and is labeled for postemergence control of grassy weeds in rice, including red and weedy rice and IMI-resistant weeds. Highcard needs to be applied sequentially both early (2-leaf or later) and before panicle initiation to meet stewardship requirements and maximize the effectiveness and longevity of the technology.

“Highcard is a novel formulation specifically designed to be used with Max-Ace Rice Cropping Solution. And with no residual carryover from Highcard, growers get full rotational flexibility to maintain their options year-over-year,” said Dave Feist, ADAMA’s US Product Strategy Manager for rice. “The exceptional yield potential of the new rice cropping solution is due not only to the quality of the seed, but also to the weed and grass control offered by Highcard, a proprietary, safened herbicide developed by ADAMA,” added Feist.

To learn more about Max-Ace Rice Cropping Solution with Highcard herbicide, talk to your local ADAMA sales rep or visit adama.com. Sales subject to state registration requirements.