AgRally, America’s New Live Farm Show Launches


The Certified Agriculture Dealer (CAD) Program, and their partner RFD-TV, are announcing that “AgRally, America’s New Live Farm Show” will be held September 23rd creating agriculture’s first live national farm show that includes both a local and virtual aspect for farmers and ranchers to participate in the best way that suits their operations.

“We’re in a unique position in that we can hold a local event at each of our Certified Agriculture Dealerships across the country for those growers and ranchers who are missing the social aspects of a traditional farm show,” noted Patrick Driscoll, President and CEO of CAD. “Yet those dealer locations where Covid prevents groups from gathering, we will live-stream the event for growers and ranchers coupled with the simulcast from RFD-TV to make the live 4-hour event presentations available for all who want to participate.”

“We’re pleased to partner with the Certified Agriculture Dealerships to create this first ever local yet national event,” added Patrick Gottsch, Founder and President of RFD-TV. “The combination of live TV with a local gathering at these certified agriculture truck dealers provides both the need to learn about new technology while also being able to socialize with other farmers, friends and neighbors.”

AgRally will begin at 12:00 PM, noon eastern and run through 4:00PM on Wednesday, September 23rd. Social time aside, one of the most important parts of attending a farm show is being able to engage with new products, emerging technologies and factory representatives. “Our team recognized this simple fact right out of the chute and built an event around that premise,” noted Driscoll.

Farmers and ranchers need to register for the event to participate in the Q&A sessions, win prizes (like Yeti coolers) and help each Certified Agriculture Dealer comply with their local Covid regulations. Registration is simple and will also provide the details for streaming the 4-hour live event to a mobile device. Register here to do all that.

Senior executives from each AgPack partner will make live presentations focused on important issues like emerging technologies and innovations. And they will take questions from farmers and ranchers across the country who want to ask company experts about the new products, best practices and trending issues. And for those dealer stores who are able to host this national event on September 23, attendees will be able to kick the tires just like they would at the show they’re used to attending.

AgRally will include new product announcements from several AgPack partners. “We have a new special financing offer for qualified buyers, specific to truck lending, that we were going to introduce at a show this year,” noted Greg Roberg, Western US Vice President for AgDirect, and one of the Certified Agriculture Dealers AgPack Partners. “This new national/local venue provides the perfect opportunity to engage farmers and ranchers in the environment where they want to learn about new products. Whether that’s in their office, on their tractors or with family and friends at their local dealer.”

In that same vein, “Michelin will be sharing information on new products, and state-of-the-art technology for the agriculture customer during the AgRally event” said Agriculture Segment Manager Gary Graham.

Current AgPack partners in addition to AgDirect, Powered by Farm Credit; Michelin and BF Goodrich Tires; include: Rhino Ag equipment; Dixie Chopper mowers; ViaSat internet provider; AgriEdge farm management system; AgroLiquid Crop Nutrition; Reinke Irrigation; Gallagher Livestock Equipment; Eby Trailers; Precision Reach Digital Marketing and Farm Market iD agricultural data.