Case IH Opens Experience Center, Museum In Racine, WI


Discover Case IH at the new Racine Experience Center. Learn more about our history, current product lineups and the future of agricultural technology.

Interested in learning about how Case IH got its start? Or are you curious about new equipment advances and technology? Case IH has created the Racine Experience Center at its headquarters in Racine, Wisconsin, to give producers a glimpse into the history of the company, along with today’s innovations in farming technology.

Kick off your Case IH factory tour by visiting the new Racine Experience Center. The 20,000-square-foot showroom connects visitors with the past, present and future of Case IH, including the company’s collection of heritage pieces instrumental to the development of today’s farming equipment.

Visitors can take photos with Old Abe or a vintage International Harvester marquee. A first-generation Magnum 7100 tractor shares the space with three different configurations of midrange and large-frame Magnum 380 tractors. This makes it easy to appreciate both old and new equipment and recognize the advancements that have transformed farming as we know it today.

An example of these advancements lies in the latest evolution of precision farming and tractor technology to be explored at the Racine Experience Center. Visitors can commemorate their tour with apparel and accessories at the Case IH fan shop, including items exclusive to the Racine Experience Center.

Automation for agriculture
At the Racine Experience Center, you can learn about automation and autonomy in agriculture and how each technology can advance the precision farming solutions you’re likely already familiar with and using on your farm. The center showcases the five categories of automation as defined by Case IH and visitors will learn how they lay the framework for the future or agriculture.

While you explore the efficiencies that automation and, eventually, full autonomy can bring to your farming operation, make sure to also visit the Magnum series tractor lineup featured at the center of the building. It allows you to experience firsthand the efficiency, productivity and operator comfort of this industry-leading series of tractors.


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