CLAAS Issues Statement On Being Named A 2018 Dealer’s Choice Award Winner


CLAAS of America recently received the 2018 Dealer’s Choice Award in the Full-Line Manufacturer category from the Equipment Dealer’s Association (EDA). This is the first time the EDA has classified the high-end harvesting company as a full-line manufacturer. Dealer’s Choice companies receive the highest ratings from their dealers in their respective manufacturer categories.

The EDA awards are based on the results from the annual EDA Dealer-Manufacturer Relations Survey, which received input from 2,200 dealer participants in all 50 states and 10 Canadian provinces to rate up to seven manufacturer lines they carry in 11 key business categories. Manufacturers participating in the survey are classified in one of four different categories: Full-Line, Short-Line, Tractor and Outdoor Power Equipment.

“It’s a tremendous honor for us to receive the Dealer’s Choice Award and be recognized by our dealers. We’re proud and humbled,” said president of CLAAS Global Sales – America Leif Magnusson. “We could not do what we do without the strength, passion and support from our dealers tirelessly supporting farmers and ranchers in the U.S. and Canada.”

Within the Full-Line Manufacturer category made up of six manufacturers, CLAAS ranked first in product quality, parts quality, product availability, product technical support and communications with management; and second in parts availability.

As the fourth-largest agricultural equipment company in the world, CLAAS continues to increase its dealer presence and support throughout the U.S. and Canada by expanding and opening new dealerships while offering the innovative support and technology needed by today’s growers. The full line of CLAAS equipment features LEXION combines, self-propelled JAGUAR forage harvesters, XERION tractors as well as a wide range of balers and hay tools, all created to increase harvest efficiency and provide higher throughput.

For more information about CLAAS, visit the company’s website at


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