Corteva Announces Its 2020 TruChoice Offer


Source: Corteva Agriscience news release

The 2019 growing season had many economic variables but the TruChoice offer from Corteva Agriscience provides help to farmers through savings options that fit a variety of operations and financial situations.

The TruChoice offer supports farmers during challenging commodity markets by delivering direct savings on their Corteva Agriscience crop protection products and qualified seed brand purchases.

For the 2020 growing season, farmers can participate via a variety of options:

• Corteva Cash: Farmers who purchase a qualifying amount of Pioneer brand seed receive Corteva Cash to spend with an authorized retailer on more than 100 crop protection products from Corteva Agriscience.

• TruChoice Prepay: Regardless of seed brand, farmers who fund a prepay account save 5% on Corteva Agriscience crop protection products when paid in cash or 3% when financed through the TruChoice offer (minimum purchase of $7,500).

• TruChoice Financing: Farmers can finance their Pioneer brand seed and Corteva Agriscience crop protection product purchases through non-collateralized loans offered at competitive financing rates.

“The TruChoice offer helps farmers improve their cash flow while using a wide portfolio of proven crop protection and plant health products that make every acre count,” said Brittany Loewen, TruChoice Experience Manager, Corteva Agriscience. “With flexible options for both seed and crop protection purchases, TruChoice delivers more choices, simple savings and no waiting for rebates.”

In addition to farmer benefits, the TruChoice offer helps retailers build brand loyalty with customers by offering the full value of savings at the time of crop protection purchases. Savings cover the entire suite of input needs from seed to herbicides to nitrogen stabilizers and everything in between so retailers have the flexibility to recommend the appropriate product mix.

“From a retailer’s standpoint, the TruChoice offer is great because you get your savings right away,” said Jeremy Leininger, a retailer at Woolsey Brothers Farm Supply in Vandalia, Illinois. “You can save your customers money and use good products so it’s a win-win for everybody.”

For both the farmer and the retailer, participating in the TruChoice offer is easy because it doesn’t require extra steps. Farmers can work with their local Pioneer sales representative and crop protection retailer to automatically apply savings and retailers can track customer activity within the program in a streamlined online portal. With no bundling requirements or waiting until the end of the year for a rebate, TruChoice delivers a simple solution to help address the economic complexity farmers will likely continue to face in 2020.

For additional information about the TruChoice offer, products included and participation details, please visit


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