Groundwork BioAg Expands Leadership Team for Global Growth of Mycorrhizal Platform
- Former ICL Fertilizers and Chemicals CEO Hanan Dor Joins to Lead Agriculture Business
- Co-Founder Dan Grotsky to Lead Expansion of Cannabis and Growth Initiatives
MAZOR, ISRAEL – July 7, 2021 – Groundwork BioAg® announced today that the company has expanded its leadership team to directly align with its key growth markets: mainstream agriculture and cannabis, in response to increased demand for its regenerative agriculture products.
Former Chief Executive Officer of ICL Fertilizers and Chemicals, a subsidiary of ICL Group LTD, Hanan Dor has joined the company as Chief Commercial Officer, responsible for expanding the agriculture business. He brings more than 35 years of experience leading global business development, marketing and sales for sustainable specialty fertilizer plant nutrition. During his time in leadership roles, ICL tripled its global business and expanded in key commodity agriculture markets, including China and India.
Co-Founder Dan Grotsky is named Chief Growth Officer, responsible for expanding the cannabis business and growth initiatives, including sustainability and carbon markets. Since Groundwork BioAg’s inception in 2014, Grotsky led the development of globally recognizable brands, Rootella® for row, organic and specialty crops, and DYNOMYCO® for cannabis. His shift in responsibility reflects the company’s goal to build upon this foundation and accelerate its market leadership position in bioagriculture.
“We’re thrilled to attract an industry leader like Hanan to our leadership team. Together, I believe Groundwork BioAg is well positioned to continue our rapid growth trajectory,” said Dr. Yossi Kofman, Co-Founder and CEO of Groundwork BioAg. “Along with insights from the specialty fertilizer industry, Hanan shares our passion for mycorrhiza – the queen of biologicals – and understands its central role to building a bio-platform accessible to farmers around the world. Coupled with Dan’s vision for these brands and the dedication of our entire team, I am confident we will deliver upon our goals.”
Groundwork BioAg’s mainstream ag business delivered record sales in both the 2019 and 2020 growing seasons and doubled its cannabis business. In May, the company secured new funding to accelerate mass production of its highly concentrated, cost-effective mycorrhizal inoculants and expand its technology platform to support ongoing innovation.
In addition to increasing yield, mycorrhizae improve sustainability by reducing dependency on phosphorus fertilizer and improving carbon sequestration in soil. Through distribution partnerships across five continents, Groundwork BioAg is helping farmers improve the efficiency and profitability of major crop production, including corn, soybeans, grains, bio-energy crops, vegetables and cannabis.