La Crosse Seed recently launched a collection of enhanced digital tools to support the marketing efforts of its sales channel partners. Highlights include a modern website and resource library, refreshed mobile app and a contemporary tool named the “Brand Barn” – a portal where customers can order an array of both standard and customized marketing materials.
Investment in these new assets is part of an ongoing mission to make it simple to do business with La Crosse Seed and help customers grow their business. “We strive to be the “easy button” for our customers by providing a variety of quality products along with great service and support,” said Dan Foor, CEO at La Crosse Seed. “These tools are an extension of that effort.”
Each tool connects users with La Crosse Seed products in its own way. The website includes filters to guide product decisions, and the mobile app brings detailed product information and convenient order placement capability to customers in the field, 24/7. The Brand Barn, which holds a vast collection of marketing material, allows customers to quickly customize and order professionally printed collateral to help them market the products they carry.
“As a leader in the specialty seed industry, it’s important that we bring new resources and technology to our customers,” said Ben Addington, marketing supervisor at La Crosse Seed. “We strive to provide marketing support that is as innovative as our seed products.”
The company, which distributes agricultural, conservation and turf seed through retailers nationwide, maintains a diverse portfolio of exclusive brands, some of which include:
- Forage First® forage seed
- Soil First® cover crop seed
- Natives First® native grass and wildflower seed
- Summer Select® summer annual seed
- Earth Carpet® turfgrass seed
- Brier Ridge® food plot seed