Purdue Announces Its Precision Selling Development Program


An effective sales strategy can better serve your large-scale producers and target accounts. Easier said than done though, right? With changing buyer preferences shifting the market from responsive selling to proactive selling, the complexity of large farm operations requires a unique approach to conveying value.

This year, the Purdue University Center for Food and Agricultural Business is offering the Precision Selling professional development program as a hybrid, distance delivered workshop. On July 29-30, 2020, participants can join Dr. Dave Downey and Dr. Scott Downey remotely for live, interactive sessions with faculty and other participants, in combination with short, pre-recorded learning videos to view at their convenience.

In this workshop, participants will gain tools and necessary expertise to tackle the complexities of working with large farmers. Insights in strategic account planning, resource allocation, information analysis and the use of sophisticated selling tools will aid participants in building stronger partnerships with their customers.

Program alumni, help others translate professional development into business results by forwarding this note to colleagues and employees you believe would benefit from participating.

Register now! Participants will gain access to learning materials prior to the program for a jumpstart on these discussions. For questions or more information, please reach out. See you online in July!