Shell Rotella Celebrates National Farmer’s Day With First Ever “SuperTractors” Competition


or 39 years Shell Rotella has honored the best-looking trucks in North America at Shell Rotella SuperRigs, now it’s time to recognize the best-looking tractors. Shell Rotella will be hosting the first-ever virtual tractor beauty contest, SuperTractors.

Farmers are the backbone of North America, and their tireless work ethic deserves to be acknowledged. Farmers throughout North America will have the opportunity to register their unique farm equipment starting on September 20th for a chance to win $250 dollars and 10,000 MyMilesMatter points as part of the SuperTractors competition. Fans can vote for their favorite tractor beginning on October 1st once a day at The contestant who received the most fan votes will be announced as the winner by the Peterson Farm Brothers via Shell Rotella social media channels on National Farmer’s Day – October 12th.

“There is a saying, ‘if you ate today, thank a farmer’ and that saying rings true to us at Shell Rotella. That’s why it is important to us to honor farmers and celebrate their dedication with the first-ever Shell Rotella SuperTractors,” said Heather Wales, North American Brand and Communications Manager, Shell Rotella. “Farmers’ dedication drives them from sunup to sundown. They are undoubtedly an integral part of our day-to-day lives in North America.”

Key Dates:
• Participants can enter the competition during the following time frame:
– Start date: September 20, 12:00 p.m. CT
– End date: September 30, 5:00 p.m. CT

• Consumer voting will last for ten days:
– Start date: October 1, 2021, 10:00 a.m. CT
– End Date: October 11, 2021, 5:00 p.m. CT

• The winner will be contacted directly by an authorized representative and the news will be announced on National Farmers Day – October 12th – by the Peterson Farm Brothers on the Shell Rotella social media channels

“Farming has been in our blood for generations. We are incredibly proud of our craft, and we couldn’t do it without our tractors powered by Shell Rotella products,” said the Peterson Farm Brothers. “We understand all the sacrifices that farmers make on a daily basis. It is an honor to help host the first ever Shell Rotella SuperTractors to give farmers the recognition that they deserve.”

Shell Rotella is committed to supporting the dedication of farmers. Shell Rotella SuperTractors seeks to recognize the importance of hard working people that help keep North America moving forward. Farmers in North America who wish to participate can submit a picture explaining why their tractor should be selected as the winner at

For the full Shell Rotella SuperTractors rules and regulations, visit For more information about Shell Rotella products and updates on the Shell Rotella SuperTractors competition, visit Be sure to follow Shell Rotella on Facebook, Twitter and Instagram for additional updates and photos from the competition. Join the conversation using the hashtag #SuperTractors.

About Shell Lubricants
The term ‘Shell Lubricants’ collectively refers to the companies of Royal Dutch Shell plc that are engaged in the lubricants business. Shell Lubricants companies lead the lubricants industry, supplying more than 13% of global lubricants volume. * The companies manufacture and blend products for use in consumer, heavy industrial and commercial transport applications. The Shell Lubricants portfolio of top-quality brands includes Shell Rotella, Pennzoil, Quaker State, FormulaShell, Shell TELLUS, Shell RIMULA, Shell SPIRAX and Jiffy Lube.