Willard Agri-Service, Growers Edge Announce Crop Plan Financing Program


Johnston, Iowa and Frederick, Maryland – Growers Edge, a provider of data-driven financial technology (fintech) solutions for the agricultural industry, announced a partnership today with Frederick, Maryland-based Willard Agri-Service to introduce a new warranty-backed Crop Plan and financing for growers.

“Willard has been a trusted advisor to growers in this region for over 50 years as a leading independent retailer,” said Billy Willard, Chief Executive Officer of Willard Ag. “This new warranty-backed Crop Plan and Willard-branded financing exemplify our dedication to innovation and excellence by building on current offerings and finding innovative ways to deliver even greater value to our customers.”

Growers Edge collaborated with Willard to create a specialized agronomic plan to meet the unique needs of their customers. Growers participating in the Willard Innovation Acre Plan will capture all the benefits of the comprehensive plan or receive a warranty payment if the plan does not perform to expectations.

“Growers are truly realizing the benefits of using a warranty-backed Crop Plan like this,” said Todd Robran, Regional Sales Manager at Growers Edge. “This offer, backed by data and analytics, helps provide growers protection and gives them confidence while implementing new products and practices.”

This is the first time Willard Agri-Service has offered a company-branded financing solution for customers. The offer features a secure, digital application and repayment process for growers offering an attractive season-long fixed rate option. The Willard financing team will use the platform to approve and manage their entire Growers Edge loan portfolio.

“We’re honored to partner with Willard Ag to deliver a grower-focused financial solution for their customers,” said Jamey Ross, Vice President of Lending at Growers Edge. “Our goal is to give Willard Agri-Service’s current and future customers a simple, convenient and secure opportunity to expand and improve their cash flow for greater financial flexibility.”

Growers can enroll in the innovative Willard Agri-Service Innovation Acre Plan and or apply for financing by visiting with a Willard Ag representative starting in February 2022. Learn more by visiting www.willardag.com.

About Willard Agri-Service:

De Willard opened a liquid fertilizer company to meet the growing needs of his customers more than 50 years ago. The original Frederick, Maryland plant was one of the first to manufacture liquid fertilizers and today still serves Maryland, Pennsylvania, Virginia, West Virginia, Delaware and New Jersey. Today, Willard Ag has grown to include four plants serving the Mid-Atlantic region, with over ninety employees dedicated to delivering new and better ways to serve customers. Learn more about Willard Agri-Service at www.willardag.com.

About Growers Edge

Growers Edge delivers grower income assurance through data-driven financial technology products, solutions, and tools for the agricultural sector. Empowering growers to adopt new technologies to increase profitability, Growers Edge solves the financial gaps of growers by changing how agricultural inputs and services are sold and financed, allowing them to capture more value and improve profits. Led by a proven team of agricultural and lending leaders, and backed by top agtech investors, the company is headquartered in Johnston, Iowa. To learn more, visit growersedge.com.